You have an amazing product which you know people would buy. For which you have all the marketing tactics done. You have paid Google advertisements; you have generated Organic Traffic through Search Engine Optimization and also working on E-mail and Social Media marketing which leads to a lot of traffic on your website. This is the exact results which everyone fantasies about. Isn’t it?
So here’s a situation, there is a lot of traffic on your website but people are not converting- they are not taking any actions to buy the product or service, which is the main objective to increase web traffic. So in such a situation would you just stand back and watch your marketing tactic fail?
NOPE, not yet
Tell me what’s the first thing someone will notice when they will come to your website?
Yes, it’s the Landing Page; it is any webpage where we send our visitors to begin a conversation in the hope of ceasing a deal. The main objective of creating a landing page is closure/convert. So what’s Important? Your goal is clear so it’s ESSENTIAL to design the page in a way that it gives clarity to the guest and create a landing page that converts.
The first sight of the landing page will decide whether the guest will stay on your website or if they will bounce.
All the Money you spend on writing the content or say running an advertisement campaign is a waste if the guest on your website doesn’t convert to the customers.
And the reason for not converting could be your landing page.
Building an Interactive Landing page is not a tricky task.
However, crafting an Interactive landing page that converts requires more than simply designing something that “looks good” but making sure that customers Intent (intention) is solved.
So how can you demystify the process and unleash your landing page, to the amazement of the watching world?
Here’s the Anatomy of High-Converting landing page in 2018 & 2019
Let’s take the example of “www.promo.com” to understand the key elements of a high-converting landing page:
It is the First thing that seizes the Visitors attention, so it’s important to phrase the title precisely in such a way that it covers everything that the page has to offer.
The Content – Main text
This refers to the main content on the landing page, it should be interesting enough to indulge the customer to keep reading and knowing more about the product, Adding on it is also important to clear the intent of the customer. Content is and will remain the King in optimizing your landing page in 2019.
These are the main words which people would be looking for, so it should be included in page title, heading tags and the content of the landing page. The highlighted word is one of the keywords used in the content of Promo.
The top side navigation bars on the landing page should be out of sight to minimize distraction, friction, and bounce rate.
Social Media Links
These links help visitors to connect and share details quickly to their social networks through social media.
These conversions would lead them to give you customer credentials in exchange for an offer which would be leading to sales hence CONVERSION. There should be a minimum of 3 conversions on a landing page 1 macro and 2 micros. These would lead to an effective Landing page
Video and Images
And lastly, never underestimate the power of Videos and Images on the landing page. As watching is always more appealing than reading. No wonder Youtube is the Second most searched on the internet.
Now you know how to create a landing page that converts
To summarize, these are the most important landing page tips and tricks that you must follow to convert traffic into sales and maximize your leads.
C = Clear Call to Action – Macro/Micro Conversions
O = Offer
N = Narrow focus – clear and crisp
V = Very Important attributes: Highlighting the essentials
E = Effective Headline – A killer headline: make it catchy and attention-grabbing
R = Resolution-Savvy Layout
T = Tidy visuals: keep the design simple
S = Social Proof
All of these recommendations can be concluded up pretty simply: Be clear about what action you want the visitor to take and make it as simple and convincing as possible for them to take it. You, too, will shortly have a landing page that CONVERTS!