If you run a website and have done all the hard work to get visitors on your website then the next big agenda would be to convert the visitors into your clients. And this is where the difficulties lie – to persuade the visitor to stay on your page and take the action. So what is the Best way to convert them?
Landing Pages, Yes its ‘Interactive’ Landing Pages!
So once you know ‘How to design an Interactive Landing Page that converts’, you should also check out some best Interactive Landing Page examples of 2019 which will definitely boost your Creativity.
Below each example, we have included a summary of what each brand did right so you can get some ideas of what to include in your own design to increase conversions and overall success.
Once you go through the landing page examples Let us know which one you loved the most and why in the comment section below.
1. Neil Patel
Neil Patel (https://neilpatel.com/about/) is one of the best Digital Marketing Consultants around the Globe and also Best Selling author in Newyork times. His website is one of the top-notch website hitting around millions of visitors in a month, majorly because of the straightforward approach to the intent of the visitor.
The color combination is also simple with a direct questioning approach to build interaction with the visitor. To add on, the landing page also has one of the macro conversions (Enter a domain) which encourage the visitors to do the analysis by themselves which can be applied on their own websites.
All the pages in Neil Patel’s website are designed as landing pages with one aim – of increasing website traffic.
He has also added the “Trust Factor” in one of his pages for the visitors sharing his report of growth. It gives the confidence to the guest what he can do for you.
To conclude he uses a very simple clear-cut approach which gets him benefits and results.
Shopify is one of the renowned Canadian E-commerce Company with around 800,000 business using its platform in December 2018. This helps them improve their credibility online. It is a CMS that simplifies the creation of e-commerce sites without technical and programming knowledge. Shopify offers various resources like, marketing, payment, shipping, customer engagement tools, Adding on Shopify also offers services that complement the core business for i.e. ready to use themes, a library of free photos, guides, videos, podcasts, and forums.
They begin by saying a killer Title (tagline) “Build your Business – You’ve got the will. We’ve got the way.” This motivates an individual to choose Shopify.
They have used a video which makes it easy for the visitors to know about Shopify and what can they expect from them without reading too much information. Moreover, they have used clear and tidy visuals. The call to action is also very apt with not a clique text saying “Sign Up” or “Submit”.
Shopify has used videos, images, and short paragraphs to showcase the key features and benefits to convince the clients to take up the free trial and subscribe. These are the macro conversions which they have portrayed in a creative manner.
UpWork is a global freelancing platform where businesses and individual professionals connect and collaborate. It allows professionals to find the right people for various projects and allows the self-employed to offer their services.
If we talk about UpWork’s landing page, we can see they have used a ‘professional approach’ using the graphical design. The professional approach has also helped them to portray their level of efficiency. The tag-line is also very effective as it targets the companies as well as the freelancers. Another appealing thing is the content of the Landing page, it is interesting enough to indulge the customer to keep reading and know more about the service.
Women Triangle is a women-oriented website which talks about daily needs from beauty tips to equality issues to entrepreneurship. It also gives a platform to women to share their views and concerns.
The title explains their services and the description sparks your curiosity with a thought-provoking question. It clearly seizes the Visitors attention. The landing page has Tidy visuals which keep the design simple and easy to understand. The social sharing buttons are beautifully designed in the left down corner, which increases the authenticity of the website.
Amazon is an American multinational technology company that focuses on e-commerce, cloud computing, artificial intelligence, and digital streaming. It is one of the most renowned companies like Google, Facebook, and Apple. Amazon is an online store with that it also distributes downloads and streaming video, music through Amazon prime and Amazon music
If we analyze Amazon’s landing page, it is user-friendly and responsive. They have put the call-to-action right on the top of the page. They have also given another conversion in the right down the corner on the same page, which makes possibilities of a visitor taking action.
Now if we look at Amazon Prime’s landing page we can again see they have used two conversions. To add on, they have also used a curious headline and illustration to portray their services, which attracts the visitor.
Just like UpWork, Fiverr is an online platform for freelancers to provide their services to customers all over the world. Fiverr allows listing and applying for jobs. The listed jobs are diverse, say from a digital marketer to content writer to the graphic designer to help with the HTML.
What they did well with their landing page is they have put the ratings and jobs which directly showcase what all work can be done, in a way depicts the services they can get for their business which boosts the trust element. This landing page has multiple call-to-action buttons which increases the chances of conversions. Their use of language is also very clear and crisp, whether you want to become a seller or you want to get the services done.
Airbnb is an American online marketplace and hospitality service brokerage company. It acts like a broker who gets a commission on each booking. Airbnb is an abbreviation of Air bed and breakfast. It has definitely made the travelers living cost effective and exactly in accordance with the requirement of the customer.
The best way to design any landing page is to put the clear Call-to-action button on the first glance, and the page has already started to convince the visitor to take an action on the spot. Airbnb has tried to optimize through personalization according to the need of each individual. They even used a tagline which describes the entire service which Airbnb offers.
They have made an effort of converting visitors into hosts, through personalization and also clear estimation of how well you can earn. With simple usage of words, Airbnb has beautifully used term monthly potential *value* to encourage eagerness to become a host at Airbnb.
Wix is a web development platform, which was established by an Israeli company. It allows the visitor to create HTML websites and mobile sites using simple drag and drop tools.
Wix has used very simple and Minimal copy which makes it extremely easy to figure out what it is offering. The visitors need not provide any information to get started, which is another key point as it makes it handy for the users. The CTA is in the center grabbing the attention straight.
So now it’s time for you to create your own landing page to get the best results- earn billions, just like all the examples of the landing page listed above. To conclude, the website should always be user CONVERSION friendly. In addition, there are small details which need to be taken care of, such as the placement of call-to-action button, the usage of color themes, the language and the design of the landing page.
Let us know which one you loved the most. Take inspiration to create your landing page from the best-quoted examples above.